Trade & materials
Expertise three generations deep should be askable online
Trade customers are not here for a company history. They need to see whether you stock what they need, roughly what it costs, and how to ask. Do those three things and the phone rings.
01
Speak in trade units
Board feet, grades, origin — not generic 'items'. Calculators share the same units as the catalogue.
02
A quote list, not a blank email
Customers add lines and send; you receive a job, not 'do you have wood?'.
03
Presence without a template
A 3D log, a drawn map — so the yard feels real, not a theme with a new logo.